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Filed under: Fantasy, Sci-Fi, MMO Industry, News Items, WildStar, The Elder Scrolls Online
In a recent thread on Reddit's Elder Scrolls Online subreddit, a user by the name of ESO Marketing is curious about the approach Zenimax and Bethesda are taking for the paid promotion of the newly launched fantasy MMO. "Maybe I just missed all the stuff about it," the user says, "but from my personal perspective [it] feels like they really didn't put that much into letting us know about this game."
Because Wildstar was mentioned in the post as a game that's doing marketing right, Carbine's Jeremy Gaffney jumped into the thread to offer his own opinion. "Elder Scrolls is redonculously huge as a franchise," the Wildstar Exec Producer offers. "Skyrim sold, what, 16 million copies? So everyone knows about it in advance - check out the Facebook, TESO has literally 10x the likes. So Zen can be much more broad in their marketing."
Gaffney goes on to explain -- quite candidly -- about the marketing strategy for Wildstar and how they are probably spending way less than Zenimax is for ESO. He makes sure to give plenty of kudos to Zenimax for what they've done so far with ESO and manages to throw in a few references back to the work they've been doing on Wildstar so far.
Check out the whole thread for more from the fans of both games. Spoiler alert: It's actually a friendly Reddit thread.Permalink | Email this | Comments
Wildstar's Gaffney praises ESO marketing originally appeared on Massively on Wed, 14 May 2014 10:00:00 EST. Please see our terms for use of feeds.
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